You Bring
The Purpose.

We’ll handle the playbook.

We turn your philanthropic goals into real, lasting impact—handling all the details so you have the time, confidence, and peace of mind to stay focused on your game.

Show Up Where It Matters

Everyone’s got opinions about what you should support. And those staged photo ops? Hard pass.

You want to do some good, build your legacy, and get it right—without the headache.

We get that. And we’ve got you.

Let’s go

A baseball player in a Philadelphia Phillies uniform running on the field during a game, with a crowd watching in the background.

Bright yellow quotation marks on a black background.

I was lucky to meet Connie and Jeff when I first had the idea for Schwarber’s Neighborhood Heroes.

The support I’ve had from Firefly every step of the way—from creating the mission to all the behind-the-scenes work I didn’t even know I’d need—

I can’t say enough about how much they’ve done, or how much it’s meant.

– Kyle Schwarber, Philadelphia Phillies

CONNIE FALCONE, FOUNDER & CEO

The Firefly Advantage

We know how to protect your time, your reputation, and your impact because we have expertise you won’t find anywhere else: legal training, investment experience, nonprofit leadership, and deep sports industry connections.

We start with what matters most—you.

Together, we uncover your values, your goals, and the legacy you want to leave, even after your playing career is over. Then we build a custom philanthropic strategy that fits your life, not the other way around.

Because your brand is part of your impact, every plan we build includes standout storytelling and creative social media content that reflects who you are and amplifies your voice.

Behind the scenes, we handle everything. So when it’s time to show up, you can do it with purpose, and without stress.

This is how you build a philanthropic legacy that’s real, enduring, and unmistakably yours.

How We Help

Let’s Work Together

Strategic Philanthropic Guidance

FOR professional ATHLETES

For individual athletes ready to turn their platform into meaningful, lasting impact.

We start with discovery conversations to understand your values and goals, then create your custom philanthropic strategy. Whether that's community partnerships, nonprofit collaborations, or launching your own foundation, we handle all the execution details while you focus on your game.

This includes helping you tell your story in a way that feels authentic and builds your brand. Our creative team ensures your charitable work gets the visibility it deserves, with compelling social media content and strategic messaging that makes your mission impossible to ignore.

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POSSIBLE PATHWAYS:

Strategic appearances and volunteer opportunities that create real connection. We help you show up in ways that feel personal, not performative.
Curated collaborations with vetted organizations that align with your mission. We handle the vetting, matchmaking, and execution.
From idea to launch, we guide you through building your own foundation—set up for long-term impact, with full back-end support.

Let’s Get Started

Firefly Athlete | Strategic Philanthropic Guidance for individual athletes ready to turn their platform into meaningful, lasting impact.

Philanthropic ADVISORY SUPPORT

FOR TEAMS & LEAGUES

For sports organizations building or expanding their community impact.

We partner with teams and leagues to design and deliver meaningful community engagement programs—offering full support if you don’t have a philanthropic team, or working alongside the one you already have.

From big-picture strategy to day-to-day execution, we help you build authentic programs that engage fans, players, and team stakeholders around causes they care about and communities that need support.

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Firefly Athlete | Philanthropic Advisory Support for sports teams and leagues

Let’s Get Started

What People Are Saying

“Jeff and Connie seamlessly balance the demands of athletes, agents, and teams, while making every individual feel like they are the only one that matters. They have a rare ability to juggle everything with precision—and they bring an energy that makes the entire room better.”

– Scott Harris, President, Baseball Operations, Detroit Tigers
“Jeff and Connie are the real deal, and I consider them friends. They’re professional, humble, and bring incredible energy to everything they do. They genuinely care about the athletes they work with, making sure everything runs smoothly so we can focus on what matters. Total game-changers.”

— Anthony Rizzo, Former MLB First Baseman for the New York Yankees and Chicago Cubs, 2016 World Series Champion
“Connie and Jeff were a huge part of the culture we built in Chicago. They always had the players’ backs—protecting them, respecting their time and personal lives, and putting their best interests first in everything. They’re total pros, they get things done, and they make it fun.”

– Theo Epstein, Former President, Baseball Operations, Chicago Cubs